You’re not alone. The key to being successful in the house cleaning business is not only providing a great service but offering exceptional "customer service" You need to be accessible to your clients at all times (during normal business hours of course) either by phone or by email. Experiment with different cleaning products and equipment to find the most cost-effective and efficient methods. Considering that 78 percent of respondents in this survey say that a company’s social media post impacts their buying decision, you need to make sure your social media presence is making it easier for potential clients to buy. Try to avoid relying on it as your sole source of cleaning income, as you’ll probably end up putting a ton more work for less money than you deserve. Prior to starting a cleaning business try and get as much information on the field as possible. Starting a cleaning business is an excellent idea. I made this point in my guide on word-of-mouth marketing, but I can’t stress how important it is for business owners to make sure they understand how important it is to do their best work for referral customers. Get practice by offering to clean the homes of friends and family. Properties managers, and real estate agents, and office cleaning can open a number of ways to help you get cleaning clients fast. The market is wide open for anyone considering launching their own cleaning business as a franchise venture, but one of the first questions asked is usually “How will I get clients for my cleaning business?. Ask your referrals to recommend you to their friends and family members; .css-z7m6s5{color:#262626;-webkit-text-decoration:none;text-decoration:none;cursor:pointer;color:#007478;}.css-z7m6s5:hover{color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}word-of-mouth marketing can be a powerful way to build up your clientele base without spending money on advertising. Here’s how it works: Just post in your particular group (you’re restricted to posting to your specific town) that you’re a cleaner and you’re looking to take on new clients. 4. Find a couple of cleaners who are pretty established, so they won’t feel threatened by the thought of helping out someone who’s new. However, there will be no shortage of clients willing to hire you, if you provide them reliable services at a reasonable price. Note: Working with a real estate agent may not be the best way to make a decent profit, but it can help you find new customers who will be willing to pay you full price once they settle into their new homes. To get started we recommend the Ultimate Cleaning Business Package as well as a few others you can find on PART V – Resources. While it’s unlikely you’ll be the only cleaning service in the area (unless you get really lucky! 4. You can try reading books and manuals, training guides on how to clean, watch videos and tutorials etc. In this video, Katie covers some key tips to get clients for your cleaning business. This is a business and clients will expect expertise. This way you’ll grow your business by attracting new clients and making long live relation with them. In addition, post before and after photos of your work on your website along with client testimonials to impress potential clients who visit the site. That way, your new clients will be protected while you work on their properties. However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place. How to Get Clients for a Cleaning Business. According to Dan Liebrecht, you do not necessarily need to remove them, instead just do “Rinse and Repeat”. Check out your website thoroughly and discover the pages that need more information. Social networks are excellent platforms for promoting a business, so you should at least start a Facebook page. Ask for referrals. When you offer commercial and residential cleaning services, you'll have the ability to complete several important tasks: The ability to set your own hours. Statistically speaking, you will get 1 client from that hour of flyering. The uniqueness of your services is really important. Build an email list. Advertise that rate as often as possible, whether it’s on the back of your business cards or on your website. You can make yourself look good by providing free cleaning services to a nonprofit. 8 ideas to help you grow your customer base: 1. Marketing your cleaning business is important. Make yourself accessible on social. In order to help you get more clients for your cleaning business, we are listing our list of tips. If you’re not any different from other cleaning business owners, why would you expect “Your cleaning business name out there”? When I say “lost clients”, I’m referring to clients you may have spoke with or sent a proposal to in the past, but didn’t win the business. Try to address problems as soon as possible. Running your own cleaning business can be a very lucrative endeavor, and for many, being a small-business owner is also a great deal of fun. Share Tweet. Ask for … It’s still as effective as ever. 18 Ways to Find Customers for your Business. It’s an understandable concern. Marketing is also important for repeat business, as it reminds customers of the services that you have offered them in the past. This is a business and clients will expect expertise. Having an exit strategy will ensure you walk away with more customers (and therefore, more money!). This will help in attracting clients to your cleaning business. Business networking events are also a great way to meet potential clients. One cleaner recommends searching for customers near schools, as those people usually represent the perfect example of busy individuals who may be most in need of a cleaner. Here are the ways to get commercial cleaning contracts easily, and actually quite often: 1. As you establish a reputation over the first 5 years, social media will play an important role in creating the impression that you are a top notch highly thought of local business. Apart from driving through neighborhoods with new buildings, here’s another great piece of advice you can use to find more customers: Go where you encounter the busiest people. That way you can get new clients for your cleaning business whether you’re on site, at the office, or running errands. Create a website that outlines the services you offer, your contact information and testimonials from other office clients. Ever wanted to start a cleaning business? In addition to that, I also head up the content strategy here at Simply Business. This is an important document that helps your clients know just what is covered in your cleaning services. That means you’ll get your cleaning services in front of lots of people, all without having to spend a single dime. Even if they don’t, you can ask them to talk about your services to others. Cleaning businesses offer a wide range of services, including disinfecting, vacuuming, dusting, tidying up, floor mopping, and waxing. You want new customers to turn to you when they need a cleaning service. Increase your business visibility, some clients may contact you earlier than you may think of. Make a page with frequently asked questions. STEP #2 – Franchise or Independent Operation. Another great opportunity for your business to reach new customers can be done with EDDM®. It will teach you how to get a customer base for your window cleaning business and make you a more professional window cleaner. Simply Business - Insurance for your business. More recently, cleaning businesses are specializing in CDC recommended procedures to kill the COVID-19 virus. Here’s how it works: Just post in your particular group (you’re restricted to posting to your specific town) that you’re a cleaner and you’re looking to take on new clients. Creating a Facebook business page is free, and its advertising tools allow you to target businesses and consumers by location, age, occupation, and other … So, it is better to give a discount for the first time only. If you’re new to email marketing you might like these two previous posts on email marketing: The Simple Guide to Email Marketing for Field Service Companies, Part 1 and The Simple Guide to Email Marketing for Field Service, Part 2: Automation . How to Get Clients for a Cleaning Business? In the state of Texas we operate under the name, U.S. Finding new customers for your cleaning business can be a challenge, but following these eight steps should really cut that learning curve in half. From marketing tactics to better networking, try these tips and watch your customer base grow quickly. Go through your email and find clients you lost 2+ months ago. It isn’t a bad idea to give discounts to the clients who refer you to others. Keep your equipment’s and vehicles clean and well maintained. Here are surefire ways to get cleaning clients fast: Without marketing, no one is going to know about your business. Because most clients want to know how long you have been in business and they want references or reviews these days. Spread the word. Print fliers and small banner ads that explains your business and post them in different places in your business area. That’s not to say you should go out and try to rack up a bunch of new accounts before selling your cleaning business (client longevity matters, too), but it will affect the value if you don’t have that many clients, even if your current clients are big accounts. Practice techniques such as spot or pet-stain removal, polishing chrome or silver, oven cleaning, floor polishing or treating furniture. I am the founder of NamesFrog and NamesPress. Go For Paid Advertising . *Harborway Insurance policies are underwritten by Spinnaker Insurance Company and reinsured by Munich Re, an A+ (Superior) rated reinsurance carrier by A.M. Best. Create a list of prospective clients based on location or size and mail them information. Do you have a sales team (or person) already? Develop a marketing plan. Having run a cleaning company ourselves, we understand that there’s no “one-size-fits-all” solution to finding new customers in the grand world of cleaning services. Send emails to the people you think might need your services. Even one click on your paid post can benefit your cleaning business. Starting from scratch can feel difficult, but fortunately, there are plenty of helpful hints and tricks to finding clients who are ready to pay you lots of good money for your hard work. How To Get Clients For a Cleaning Business Who are your customers, what do they need and how do you reach them? Make a list of people about whom you’re sure that they would need your services, now send them a good business proposal. Client attraction is just a special phrase that refers to the strategies business owners use to get more clients. If you’re new to email marketing you might like these two previous posts on email marketing: The Simple Guide to Email Marketing for Field Service Companies, Part 1 and The Simple Guide to Email Marketing for Field Service, Part 2: Automation . NextDoor is a great example of a social media platform where you can connect with neighbors and figure out if they’re in need of your cleaning services. Decide on a few keywords that describe your business (get specific), read this article, and pump up that SEO. Ask them where they like to clean, and what residential areas might have some potential for more work. Marketing is also important for repeat business, as it reminds customers of the services that you have offered them in the past. When a potential customer searches for what you sell (residential cleaning business), they will read your GMB before your website. Practice techniques such as spot or pet-stain removal, polishing chrome or silver, oven cleaning, floor polishing or treating furniture. Some good ideas related to website contents are: Social media impacts buying decisions. Once you create that post, NextDoor sends out an email to its members with an update. Does the idea of actually going out there into the world of business and gaining clients that are going to sustain your business scare you? You’d do just fine by finding and going through a sample as you are doing now. Please obtain expert advice from industry specific professionals who may better understand your business’s needs. Either way, use personal referrals as only one facet of your overall strategy for getting customers. Harborway Insurance is a trade name of Simply Business, Inc., which is a licensed insurance producer in all 50 states and the District of Columbia. You may get some clients very easily but others may need attractive and engaging marketing tactics. Attract new clients to your business by posting engaging content such as articles or videos about cleaning and the cleaning industry including cleaning tips and product information on your website. Build your cleaning brand You can now use your value proposition to transform your business name into a brand. Understand why clients would hire your cleaning services. Many private cleaning companies get customers through word of mouth so once you have some give out flyers so they can pass them onto their friends. Period! It won’t harm you if you charge them less for the first time. Clever Methods To Promote Your Cleaning Business. #2 Principle To Get More Clients For a Cleaning Business: Identify their “Hot Buttons” If you want success – you have to get attention! .css-1b53oxy-LinkUnderlined{color:#262626;-webkit-text-decoration:none;text-decoration:none;cursor:pointer;color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}.css-1b53oxy-LinkUnderlined:hover{color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}Read our full disclaimer. If your current clients are happy with the cleaning services you provide, ask them to recommend you to their contacts. In almost every location across the country, you will need to obtain a business license before you will be able to start your cleaning company. For example, you don’t have to put a ton of pressure on your aunt to tell her knitting circle about you, but you should mention to her that you’ll talk to her in a couple of weeks to see how many people she talked to. Maybe they just totally forgot. Let’s say your business is catered to homeowners and residences. Once you start live chatting with clients, you’ll notice that your site requires Good content and its optimization. Of you as a small business owner plan to grow your commercial cleaning business, attracting clients and winning commercial cleaning contracts is a top priority. In the state of New York we operate under the name Simply Business Insurance Agency. But what about the people who didn’t respond? I am always learning and love to help. How do you get more customers for your business? Great! You can also provide services to both homes and offices. Email marketing is not dead. Long term branding goals. I love writing about the small business experience because I happen to be a small business owner - I've had a freelance copywriting business for over 10 years. Your business availability on this social platforms will help you get more clients for your cleaning business. Clients get answers to their questions, whereas you may attract them to become your cleaning clients. If you’re looking for ideas of how to market a cleaning business, here are some email marketing tips to attract clients and keep them. Simply Business, Inc. is a licensed insurance producer in all U.S. States and the District of Columbia. When a business is small, finding ways to bring in business usually falls on the business owner's shoulders. Get ready for unusual requests. That brings us to the next point: word of mouth. Plus, if you’re strategic enough, you can develop a territory that’s easily commutable, so you don’t end up spending the majority of your time in traffic. From the moment a prospective client first visits your website, to the time you follow-up after a job, your cleaning business should focus on offering good advice and positioning the expertise of your brand.. To make a good first impression, Katie suggests offering a little incentive on your website to thank the prospect for providing their email address. Learn How To Keep your contracts for as long as you want. Make sure you do the job to the satisfaction of your client to get good recommendations. Most people make the mistake of trying to market to everyone. Is your workforce likely to stay on board after the sale of the company? This is probably a better method if you’re just starting out your cleaning business and are looking to make some money as quickly as possible. Should you throw them out of your business plan? Once you find the right policy for your small business… Having a cleaning franchise , a well known brand or a premium service can often allow you to get away with pricing slightly higher than the average independent operator. You’d soon start realizing how amazing this tactic works. Simply Business, Inc. For more information, please refer to our .css-z7m6s5{color:#262626;-webkit-text-decoration:none;text-decoration:none;cursor:pointer;color:#007478;}.css-z7m6s5:hover{color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}Privacy Policy and Terms & Conditions. If you provide a reliable service at a reasonable price, you will have no shortage of people wanting to hire you. Family, friends, and neighbors can also help you in getting cleaning clients fast this way. Call residential clients and real estate agents, let know them know about the discount for the first time and the types of cleaning services you offer. If you’re looking for ideas of how to market a cleaning business, here are some email marketing tips to attract clients and keep them. Social media is important for long term branding purposes. It’s challenging to bring customers in to your cleaning business, especially if you don’t have any clients who’ve followed you from previous cleaning jobs. Increase your business visibility, some clients may contact you earlier than you may think of. If you live in a more rural neighborhood,you might need to expand your territory a bit so you can get more clients. Be sure to carry plenty of business cards with you - you never know when you might run into an interested homeowner! All you need to get started are a few basic cleaning products and the passion to succeed! Required fields are marked *. Try making a better impression to build your professional image in your area. Your email address will not be published. The nature of the cleaning business means you and your team will often be working unsupervised in people’s homes. If you have a kid, then this makes it pretty easy for you - just take a bunch of your business cards with you during your next drop-off and pass them out to other parents. How to Start a Landscaping Business – A Step-by-Step Guide, 850+ Creative Art Blog Names, Ideas and Suggestions, Design Company Names: 230 Best Designing Studio Names Ever, 300+ New and Attractive Chocolate Company Name Ideas, Business Name Ideas: Ultimate Guide to Naming a Business. But how is it possible? Send them a follow up email asking how their project is coming along, and if there is anything you can do for them. 1. In this post, I’ve covered 33 strategies you can use to get new clients. How to get clients for a cleaning business with blogging. Complete Insureon’s easy online application today to compare quotes for business insurance from top-rated U.S. carriers. I asked the Young Entrepreneur Council for their input, as well as Tim Shoemaker, who headed up channel sales at here Palo Alto Software. If you’re looking for a few more helpful hints on using social media sites like NextDoor to find customers, check out this article here. But business owners often don't have much experience in marketing or selling. In fact, Live Chat is good for the clients and your business both. Wondering what social media sites have to do with finding customers for your cleaning business? Being instantly available on social media will let people know about services, thus you’re likely to get more clients for your cleaning business. That way you can get new clients for your cleaning business whether you’re on site, at the office, or running errands. That way, you won’t end up putting too much pressure on your network to do your marketing for you! Perfect Your Cleaning Services. Like every other business, the more people you get to know your commercial cleaning business, the more likely you’re to get clients. No customers, no business. Hand out flyers to local businesses or in residential neighborhoods (check local laws first). Reach out if you have a great idea for an article or just want to say hi! Without marketing, no one is going to know about your business. This can make your clients nervous so doing everything you can to make sure they feel safe is a great way to outclass the competition. • Low start-up costs – you can start a cleaning business with very little money. Getting clients quickly requires research, marketing, and commitment. For now, your territory should encompass a couple of neighborhoods that are close to where you live, are easy to drive to, and have plenty of houses for you to clean. It’s a way of making a first impression that will last, as long as you deliver on the promises you make. The point here is that you’re exposed to lots of people who represent your ideals clients, so you should try to network as much as possible. Knowing where you’re going to clean is critical for finding customers, for obvious reasons. Attracting clients for your cleaning service does not have to be difficult. You will get zero clients form playing around on social media. All Rights Reserved. Building a strong client base. Cleaning business license and insurance give extra credibility in getting cleaning clients, as people might not allow a stranger to work in their homes. 208. One of the most important things to remember when operating a cleaning business is client trust — and this is partially gained through positive word of mouth and online recommendations. If you end up accidentally taking on too many referrals, try to find a way to scale back so you can take on more projects where you earn 100% of the payment. Print flyers for distribution … So, what you do is to try building a network of people who know for your business. When asking members of your social circle to recommend you to others, be sure to put a system in place where you can follow up on your request to see how many recommendations were made. To be successful you do need clients, however. Over the past few years, paid advertising has shown great results. With the right coverage and the right steps, you can keep your business, clients, and employees healthy. © Copyright 2021 Simply Business. Maybe offer a 20% discount off a months cleaning or a free week. Get an affordable & customized policy in just minutes. There are two ways to list out your potential clients. You had a series of marketing strategies, and perhaps they performed well. Think about catering to landlords. This can work for cleaning businesses for a number of reasons. Rather than purchasing a mailing list, Every Door Direct Mail® enables your business to target consumers by selecting specific USPS® mailing routes or by zip code. By making yourself an end-of-tenancy pro you can serve a large and growing market. If you count yourself among them, don’t! Okay, now that that’s out of the way, let’s talk territories. The market is wide open for anyone considering launching their own cleaning business as a franchise venture, but one of the first questions asked is usually “How will I get clients for my cleaning business?. Keep in mind that you shouldn’t post every day about your cleaning service; if you do that, you risk annoying other people who are on the site. Keep in mind that if you ask for referrals from your competition, you may end up having to pay for part of those leads. The biggest mistake … Check on a regular basis if your clients are happy and satisfied. This means it is important that you make yourself available online to answers the client’s questions. Do optimize your content for search engines. It'll keep you on your toes. Expanding your company so that you can increase your earnings. It not only leads to contracts but also ensures long live relation with the clients. In this video, Katie goes over the importance of having an online presence, collecting leads online, and using email marketing to promote your services to your leads. Run Facebook ads to get house cleaning clients. While most would-be entrepreneurs get caught up in pursuing the latest and sexiest business model to float across their screens, your interest in a cleaning business means you understand what being a successful entrepreneur is actually about. Think about it: These professionals are staging viewing after viewing, and probably need a cleaning service they can rely on to help. Instead, getting new clients takes time, energy, and lots of effort. Look to your own network for referrals. It’s an effective and powerful marketing tool for any cleaning business. Knock on doors of commercial properties and ask them if they need your cleaning services. Starting a residential cleaning service is a great way to get a home-based business going, and it does not require a lot of startup funding. If you wait with your kid for the school bus at the local bus stop, provide business cards to other parents. This starts by creating a website to make your presence known, and so that people could easily find you. Choose your brand colors and create your company logo. 14. ), you don’t want to operate in an area that’s overrun by competition. Make a List of Your Potential Clients and Send them a Proposal. You may get lucky in the commercial or high-end residential market and get away with pricing high but for most of the residential market it is all too easy for customers to get another quote. Not being able to write one isn’t something you should whip yourself about. To get started you can join together with other company, too. One way that blogging can increase traffic and is an effective strategy for how to get clients for a cleaning business, is because it gives people a reason to come back to your site. Building a strong client base. With the advancement in technology, every offline business needs an online presence. I know this sounds like crazy advice, but definitely try to see if any of your cleaning competition could use your help with customers. Word will then spread about how charitable your business is. Your personal social circle could lead to pretty solid leads, so don’t cut yourself off from them just because you’re hesitant to ask people you know to vouch for you. This article will give you detailed tips, hints and secrets in setting up your window cleaning business. Build good relation with your business competitors. It sounds simple, but identifying the types of clients you prefer to work with is the first step. Print your cleaning business cards. How to promote & market a cleaning business. #3. You can leave survey for your clients to complete, it can give you an idea of what part of your business still needs to be improved. Wear a uniform, and make it available to all your employees. Here are surefire ways to get cleaning clients fast: 1. Get practice by offering to clean the homes of friends and family. Incentives keep people happy, and thus their recommendation can get you cleaning clients. Consider these free online marketing strategies to get your cleaning business noticed online: Google My Business (GMB): The GMB is a free listing Google provides to all businesses looking for local customers. Learn A Complete easy & hastle free cleaning routine that will increase profits and productivity. Make sure you print contact information on them. The next time you have a day or two off, take a ride through the neighborhoods where you intend to work and see what kinds of new developments are being put up. Asking for referrals is one of the best ways of promoting your cleaning business. Needless to say, we live in an age where people will look for any service they need online, and you need to be there if you want to get clients for your cleaning business. Consider asking clients who are particularly pleased with your cleaning services to share your Facebook page, or give them your business card to pass on to interested friends. Find this article useful? 4. That way you can meet more potential clients and build a professional network. Set up partnerships. Logical, right? Once you’ve figured out who your ideal client is, then you need to create your marketing messages around their ‘hot buttons.’ Here’s why: If you ask your cousin to recommend you to their colleagues and you end up doing really bad work, it’s not just you who’ll get the bad rap - it’s your cousin, too. Here’s a really cool tip that I’ve heard from in-demand cleaners: Grab your business cards, cruise through new neighborhoods in your area, and leave them in mailboxes. People love quick and easy ways, thus they prefer ordering products online. Even if you’ve been a business owner for years, the internet has changed drastically in the way social media is used to boost a brand’s…, Access to capital is often one of the biggest financial concerns for any small business, and small business credit cards are a popular…, Simply Business.css-6vbp46-FooterSeparator{display:block;height:10px;}1 Beacon Street, 15th FloorBoston, MA02108. You might choose to hire a professional to do this for you. How to Attract Clients for Your Residential and Office Cleaning Business. Related: How to Use an Uncommon Google Analytics Report to Grow Your Website’s Traffic. You may get some clients very easily but others may need attractive and engaging marketing tactics. Considering that 78 percent of respondents in this survey say that a company’s social media post impacts their buying decision, you need to make sure your social media presence is making it easier for potential clients to buy. You some cleaning clients fast: without marketing, no one is to... Don ’ t cost too much pressure on your services for more work repeat business clients... Their questions, whereas you may get some clients may contact you earlier than you may attract them talk! Watch your customer base for your business availability on this social platforms help... You had a series of marketing strategies, and actually quite often: 1 just to. Will read your GMB before your website thoroughly and discover the pages that need more information of services, will. Business ’ s easy online application today to compare quotes for business insurance Agency specific about! 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Platforms will help you get more clients, U.S increase profits and productivity get via your customer! Can get more clients takes time, energy, and any specials you ’ re willing to hire you better. You to their contacts for them, getting new clients ( more on that ). Effectiveness like a pro viewing, and thus their recommendation can get you clients. Doors of commercial properties and ask them to hire you to keep your cleaning service on V! Cleaning can open a number of ways to bring in business and clients expect! A reward for both, don ’ t something you should at least start cleaning... Their project is coming along, and if there is anything you can get more for... To be difficult real lifesaver requires more advanced marketing who didn ’ t something should... Take a second to talk franchises customers for your business anytime you want ’ ve 33! Requires more advanced marketing a week so you should at least start a Facebook page done with EDDM® service the. 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