Posts in the "id8labs" Category

  • #1. Facebook will seriously challenge Google in Search and e-commerce Facebook is rumoured to be working on testing their own search engine. Imagine searching on Facebook and seeing results that are personalised to you based on your profile, location, gender, income group, etc. How great is that? Brands will also get the most amazing targeting / visibility boost […]

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  • By the time you finish reading this sentence millions of changes would have happened in the digital world. Yes, it’s that rapidly evolving. And while we can’t really ever predict what is the ‘next-big-thing,’ we can check out some key insights from ‘digital gurus’ across the world. Customers are constantly changing. Marketeers need to change. Digital as you […]

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  • Indian Digital Review Arnab Mitra, National Director of Starcom Mediavest Group and Amit Tripathi, Managing Director of id8labs have jointly invested an undisclosed amount on recently launched Digital Marketing and Training Institute (DMTI). The investment will be used as seed capital for the company to fund the operations of the education firm. DMTI was formed […]

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  • Exchange4Media. Arnab Mitra, National Director, Starcom Mediavest Group and Amit Tripathi, Managing Director, id8labs, have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI). Rashmi Putcha, CEO, DMTI informed that the investment will be used as seed capital for the company to fund the operations of the education firm. […]

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  • While there are dozens of definition that exist for the term “Social Media”, I believe the definition for me is very simple. Social media brings scale to word of mouth. But, just like Rome wasn’t built in a day, nor can your Social Presence be built in one either. Be you a Corporate, an NGO, […]

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