• 1st November 2012 - By Amit

    Indian Digital Review

    Arnab Mitra, National Director of Starcom Mediavest Group and Amit Tripathi, Managing Director of id8labs have jointly invested an undisclosed amount on recently launched Digital Marketing and Training Institute (DMTI). The investment will be used as seed capital for the company to fund the operations of the education firm.

    DMTI was formed by Rashmi Putcha to offer multiple categories of training programs across short term and medium durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

    DMTI claims to have already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading digital marketing companies. Arnab and Amit will be joining the Board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organized play in the largely unorganized Digital Marketing Education space.

    Amit Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing Digital Media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

    Arnab Mitra added, “Great team, and a great vision, partnerships with industry leaders makes DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produce a pool of talent which is groomed from the start to meet the rigors of the Digital World.”

    Rashmi Putcha, CEO, DMTI added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”

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